Essential Reasons You Need a Bumper List of Business Contacts
By Business Desk
Tuesday, September 13, 2016.
Building a successful business isn't something that happens overnight. It's also not something you can do entirely on your own. Even successful business people who claim to be "self-made" had some help somewhere along the way. They might not have had investors or just the right contact at the beginning. But throughout their journey, they received help in the form of support from lots of people. You can't build a company in isolation, which is why having a list of business contacts is essential. If you're trying to grow your business, remember these vital reasons for staying in touch with a variety of people.
Benefit from Knowing Others in Your Industry
As you grow your business, you will get to know all sorts of people. Some of the most beneficial will be those who work within your industry. Meeting others who run businesses similar to yours can benefit you in many ways. For example, you might decide to run joint promotions with another business. You could gain referrals from others if their clients are looking for something you can provide. The right connections could also help you gain funding, mentoring, and other benefits.
Pic by Liz West
Build Better PR Campaigns
As well as making contacts within your industry, speaking to people in the media is essential. Sometimes, they might come to you, wanting to know about your product or service. Other times you might have to seek them out and let them know about something you think is newsworthy. You should try to keep the information for contacts from different places. In any guide for getting better PR exposure, you can find tips for how to use your contacts. Local journalists might want to produce a story on a local business success. A tech blogger might want to include your new app in a piece.
Employ Better People
Having the right contacts can make it easier and faster to make better hires. Instead of going on an extensive search, you might be able to hire someone much quicker through your contacts. Put the message out that you're looking to fill a position, and someone you know might know just the right person. In fact, someone you know could even be the right person for the job. You could save a lot of money by avoiding an expensive recruitment period.
Return the Favour
If this all seems a bit "take, take, take", it doesn't have to be. Another great thing about having contacts is that it makes you a contact for other people. As well as you pulling in favours, you can do the same for them. Not only does it benefit them, but it benefits you too. It makes you look good to your contacts and within your industry. You can gain a reputation as someone willing to help out and collaborate with others. It's worth raising your profile in your industry and within the business community.
Forming business contacts is essential for success. And don't assume it's ever the time to throw any contacts away. You never know when they could be useful.