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Advantages of E-Commerce

By Business Desk

Saturday, May 6, 2017.

When it comes to shopping, online shopping is convenient and you’ve often got a greater variety of items to choose from than if you were at a bricks and mortar store. All you need is a computer and an internet connection and the world is at your feet. You can also shop while in your PJ’s, with hot coffee in your hand and your favourite show on your TV screen. We know it’s often the best option for shoppers but when it comes to businesses, what are the advantages?

E-Commerce Won’t Stop Growing

For many small businesses, they’re online stores have taken over their bricks and mortar stores, bringing in the majority of the capital. As technology advances, e-commerce will adapt and with an e-commerce store, your business can grow. The cost of e-commerce is far less than the rent on a bricks and mortar store too. Take a look at how much it is to buy domain names.



New Customers

When you open a bricks and mortar store, your reach is your local community. You may have people from other nearby towns visit, if you’re lucky. When you open an e-commerce store, your reach is endless. You set the boundaries of who can buy by stating your delivery limits. Because of this, you have the potential to attract new customers on a regular basis. This is especially true if you link your social media business accounts to your e-commerce website. Essentially, you then have cheap marketing and a way for people to buy your products at the click of a button.



Understanding Your Customers

Having a quick chat face-to-face may give you ideas for your business, but it won’t compare to a mass vote. Having an e-commerce website will allow you to collect information about your customers. What do they like? What are they likely to buy in the future? You could even create a mailing list where you can send customers notifications of upcoming new products and offer discounts. You can also use your social media accounts to ask your customers what they’d like to see from you.

Getting Information Across

Yes, you can tell your customers details about products face-to-face but it’s nice to have everything on the screen. You customers can view product descriptions, shipping details, information about the business and most importantly, customer reviews. Knowing that the product you’re interested in has perfect reviews is an incentive to buy it. You can’t expect customers to believe you when you say your products are amazing fact-to-face. Of course, you’re going to say that. Hearing it from other customers online who have tried and tested the product, gives much needed piece of mind.

E-commerce is considered a necessity in today’s business world because it’s just not worth struggling without it. If you haven’t already got an e-commerce website, it’s time to invest in one. You may be surprised by how your sales increase once the website is marketed properly. If you need help marketing your e-commerce site, here are some top tips.

Advantages of E-Commerce

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