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Britain: Dr Phillip Abiola talks candidly about the 'Be Clear on Cancer' campaign

By Features Desk

Friday, September 22, 2017.

Dr  Phillip Abiola (main picture), is the Macmillan GP and clinical cancer lead at London's Newham Clinical Commissioning Group (CCG). He is passionate about promoting early diagnosis and cancer screening as well as raising awareness of cardiovascular diseases among Black  Britons.

Tell us about Public Health England's most recent Be Clear on Cancer campaign

The current campaign urges people to see a GP if they have breathlessness or a persistent cough, these are key symptoms of lung cancer, heart disease and lung disease which cause more than 150,000 deaths in England each year. We really want to encourage people with either of these symptoms to visit their GP without delay, as earlier diagnosis makes the conditions more treatable.

Why is this campaign focusing on three different diseases together - lung cancer, heart disease and lung disease?

The symptoms unite these three diseases.  A persistent cough for three weeks or more could be a sign of lung disease, including cancer. Getting out of breath doing things you used to be able to do, could be a sign of lung or heart disease, or even cancer.

Why are you supporting the Be Clear on Cancer campaign?

Not only is it helping people identify early warning signs of serious diseases. It's proactively trying to engage black communities to be aware of the importance of early diagnosis. Ultimately this campaign is trying to save lives and I want to be part of that.

Why do you think our community needs to be targeted by this campaign?

It's evident that there is still a lack of knowledge about cancer in our community. Lack of knowledge and cultural issues often leads to late presentation to the GP which results in poorer outcomes and sometimes death.

What do you think prevents black people from seeing their doctor early?

There are a wide range of reasons which includes: a view that they will be wasting the doctor's time, previous bad experience of health services, more likely to rely on herbal and/ or traditional remedies. Also, they may perceive the symptom they are experiencing is nothing serious so they ignore it. Sometimes fear of finding out something serious is wrong or some religious people prefer to seek advice from a religious leader which can also cause a delay in diagnosis.

Final word....

If you find yourself getting out of breath doing things you used to be able to do, or if you have a cough that has lasted for three weeks or more, go and see your doctor. You've got nothing to lose if it isn't serious and it will put your mind at rest.

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Britain: Dr Phillip Abiola talks candidly about the 'Be Clear on Cancer' campaign

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