Making Earning Money Easy: Streamlining Your Payment Options
By Business Desk
Wednesday, October 4, 2017.
When it comes to running your business, you need to make it easy. And this is not just for your benefit, but for the benefit of your customers too. If you want to ensure that you’re able to make as much money as possible, and increase your sales, you have to make it simple for your customers to shop with you. And not only does this mean you should ensure that your website is easy to navigate and buy from, but you need to be offering a range of ways to pay too. If you want to work on streamlining the payments that you take, here are five essentials to consider.
Use PayPal
One of the first things that you should think about using on your website is PayPal. Not everyone has it plugged into their website, but customers like to use it. And, if your customers like to pay with PayPal, then you should be offering it as a payment option to them. Using PayPal for your online business can be a great way to give your customers confidence in shopping with you. It’s an internationally recognized brand and offers buyers protection, which could allow you to get some extra sales from wary first-time customers too.
Take Credit Card Payments
Alongside PayPal, another must-have kind of payment acceptance is of course, credit cards. Now, this is probably the most basic option, but it’s still essential. You should have an option to plug in a payment choice through your ecommerce platform. As we’re trying to look at streamlining your payments and making things easier for your consumers, you’re definitely going to work with your web team to ensure that the payment process is as protected and as simple as it possibly can be.
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Accept Contactless
If you have a physical store, then you’re definitely going to want to ensure that you make payment simple for your customers in-store too. For this, contactless payments are definitely essential. Customers want to be able to pay quickly and get on with their day, and with so many financial providers sending out contactless cards, you need to be able to keep up. So, to streamline your options, ensure that you accept contactless as soon as possible.
Offer Credit
Next, you could also think about offering credit to your customers too. Whether this is online, or in your store, by ensuring that you can give them a credit option, you may be able to increase not only your amount of sales, but your average order value too. Providing finance to your customers might seem complicated, but when you work with a third party, it can be a relatively simple option to offer.
Consider Your Cash Options
Again, if you’re operating a physical store, you’re also going to want to consider your cash options too. Now, you will have to accept cash, but you should also think about what you do with the cash when it’s received. You may be charged for paying it into the bank, and if you handle large amounts of cash, you may want to work with a security service to transport this.