5 Fun Ways To Meet Your Customers In Person
By Business Desk
Saturday, December 9, 2017.
Your customers are your most important
asset. As a business owner, you need to take care of the people that pay you
money for your products or services. It’s important they are happy with what
you have provided so far, so they tell others about you. And if you’re really
good at doing this, chances are they’ll come back for more. Part of what makes
your company popular is your brand. It has a persona or perceived personality.
So why not take that brand out to the customers and meet them in person?
Product Launch Party
Whenever a big company releases a new product or service, there is
always a lot of hype about it. Social media is really good for this. It should
be an integral part of your product launch campaign. Use it to tell your customers and fans about a product launch party. This gives you the chance to introduce
your latest offering. You can fully present it, demonstrating it, and create
excitement for it. Best of all, you get to meet your most dedicated customers
in person.
Branding Campaigns On The Street
You will probably need to negotiate with your local authority for this
one to get a licence or permission to entertain or sell on the street. Bring a
small stage or booth, and entertain the crowds. Each rep will need a clearly
visible ID. Try a bespoke lanyards supplier that can
get some made up for you. Make sure there are engaging activities and photo
opportunities. These will then be shared on social media, extending your reach.
Bring samples of products, and make it fun.
Store Demonstrations
In-store demos are an essential part of the marketing strategy for many
businesses selling through retail channels. Yours could be one of them. The
store will usually charge you for your ‘pitch’, but you will be free to bring
in samples and talk to customers as they browse the store. Pick a rep that is
very knowledgeable and approachable. You don’t have to be too salesy, but it can help! Talk to families,
and offer merchandise like a balloon or pen. This helps your brand to stay in
mind for longer. And everybody loves a free gift!
Expos, Conventions, and Exhibitions
These are excellent networking opportunities and a great way to meet the
customers that are most interested in you and what you sell. They are there to
find you and other companies like you, so they’re motivated. All you need to do
is make their experience memorable and exciting. Think about your brand persona
and tie activities and events into that character. After all, it should match
your demographic!
Festivals
Festivals for the arts, especially music, are a must for any company
that has products appealing to that demographic. You can get down on the ground
with your customers when they’re in a great mood. They’ll be more receptive to
your sales pitch, and you might be able to collect customer data too. Remember
to enhance the experience of the festival, not just sell products on the day.