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3 Ways to Optimize Your Website in an Afternoon



By Business Desk




Friday, February 2, 2018.


Website optimization is one of the most fundamental aspects of running a business in the 21st century. The internet has changed everything about the way we live - from internet dating to e-commerce - and now it is far more important to have a positive presence in the search results than ever before.


Anyone can fulfil their dream and open an online business now, you just need to know how to compete in an increasingly crowded market. Optimizing your website comes down to a few basic things: keyword research, updating your blog regularly and having a social media presence to boost your audience and click through rates. All of these things are achievable within a single afternoon and won’t take much time to stay on top of each week. So sit yourself down, open up your website and let’s get cracking.

Do Keyword Research

The first thing you need to know about optimizing your website is that keywords are the foundation for creating relevant and useful content that can be understood by your readers and by Google. The Google algorithm (which decides where you rank on the results pages for each keyword or phrase) is constantly looking through your website and noticing the keywords and phrases you use. Getting the right keywords and competing smartly is crucial to your success.


When you know what you are doing, keyword research won’t take too long but you should spend time updating your research each week. Devoting this time to keeping up with the latest keyword trends will help to inform you about what you should be writing about each week and where the gaps on your own website are. This means taking time to look at the keywords and phrases your competitors are using to keep up with them - or stay ahead.

Add a Blog and Update it Regularly

A blog is one of the best ways to fill in gaps in your keyword map, but it is also a good way to provide interesting and relevant content to your audience, encouraging them to click through your site and hopefully convert. As a company like https://ignitedigital.com/ would say, the most important thing about your website is its ability to improve your ability to convert customers and retain brand loyalty.


Adding a blog to your site won’t take long - you just need to ensure that it is easy to find. Companies tend to differ on the number of blogs they post each month, but you should aim for at least one to begin with and aim to increase as quickly as possible. If you are using your blog to show off your in-depth knowledge, less frequent but longer is probably better, but if you are using your blog to show off your latest products, at least one short blog a week should be in view. Remember though, the more blogs you post, the more chances you get at increasing your leads, encouraging customers to convert and bringing in new traffic.

Create a Social Media Presence

If the aim of your blog is to provide relevant information and encourage users to click through your website, then the aim of your social media is to persuade them to click through to the blog in the first place. This means that you need to encourage people to follow you on your chosen social platforms.


Staying active online, engaging with your followers and posting new content regularly are all good ways to gain followers as well as encourage your current followers to stay loyal. Being approachable as a brand isn’t an optional extra anymore - consumers now expect to be able to find any business online and be able to chat using social apps, especially Facebook and Twitter. You may wish to either take on a social exec full time or contract the work out to a specialist company ensure that you maximise the possibilities social media has to offer. It might sound odd, but social media is one of the main ways that people communicate now so if you aren’t there, you are seriously missing out on potential leads.


Though keeping your website up to date and fully optimized will need your attention at least once a week, setting up the foundations should only really take you an afternoon. If you are struggling to find the time, or you are aware that your skills might not be the best in this area and your time would be better spent on other aspects of your business, there are plenty of SEO specialists about who can offer you a competitive price. The most important thing is that you have an optimized website; how you get there is up to you.


3 Ways to Optimize Your Website in an Afternoon

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