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What You Should Know About Your Business Website in 2019



By Business Desk



Friday, December 14, 2018.



It takes 0.5 seconds for a user to decide whether they like your site - that’s an incredibly short amount of time. It almost feels like they aren't giving it a chance! However, people are able to make a quick assessment on your site based on many aspects, and if your site doesn't mean expectation, you can bet they are going to leave and swiftly head over to a competitor site.


Here, we’re going to discuss what you should know about your business website in 2019 so you can make any necessary changes:


Your Site Must Be Mobile Friendly

This should go without saying, but the sheer amount of websites that are still not mobile friendly is shocking. An Innovative web design will look great on any device, whether your user is browsing on a tablet or their smartphone. The majority of people make searches using these devices these days, so you need to accommodate them. Nobody wants to have to do the whole pinch and scroll thing for an age to find what they are looking for, and you can bet they will leave.


Use Social Proof To Your Advantage

Using social proof to your advantage can help to perk up your site and make people feel more inclined to purchase your products. Social proof is powerful because your audience want to see other, real people using and enjoying your products! Incorporate instagram pictures in your website for example, and allow them to click through to find the product.


Incorporate Social Media Icons

Social media icons on your site make it easier for people to share your content on their own social channels. This can help you to gain exposure and build a stronger presence online.


Create A Blog

A blog is something that can be very effective when used correctly. By creating high quality content, you can bring value to the lives of your audience and ensure they know what they need to know about your industry and products. You can provide them with real value by giving them advice on which products to buy and how to use them, as well as any changes in the industry that could influence their decision.


Define Your Voice For Your Copy

By defining your voice for your copy, you’ll strengthen your brand and make it more recognizable and relatable. Use this voice in your blogs, your product descriptions, and even in your email communications.


It Needs To Be Fast

We already mentioned that a user makes their mind up quickly - but your site needs to be just as fast. When a user visits your site, they want to find information quickly. Most consumers expect a site to load in 2 seconds or less. The majority will leave if it takes longer than 3 seconds. Things that can result in a slow load time include too many redirects, slow server response time, too much render-blocking JavaScript, too many plugins, and more.


Redesigning your site for the new year can eliminate these issues.


Changing Your Branding

If you’ve been through a bit of a rebrand since you first built your site, you’ll need to redesign your site to reflect that. Strong branding can make the world of difference in terms of customer recognition! You must send out a clear message about your brand identity.



 



What You Should Know About Your Business Website in 2019

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