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Attending A Business Trade Show On A Shoestring Budget

By Business Desk

Tuesday, January 22, 2019.

Trade shows were once places almost solely reserved for businesses. Giving each company in a certain field the chance to show off the work they’ve been doing for the last year, press used to be the only outsiders. Nowadays, though, these events have evolved into something much more consumer-friendly. With influencers posting about them on social media, shows being extended to allow for more people to attend, and increasing awareness of them, it’s easy to see that something like this could do your business a lot of good.

Of course, though, like most business-related efforts, it’s never cheap to get you and your team all the way to an event, even if it’s fairly close by. To make something like this worth it, you will have to go for more than one night. This means paying for transport, accommodation, and the time that your team works, ultimately growing into a huge bill if you’re not careful. To help you to keep the price down on this sort of event, this post will be exploring a route which can help you to attend for nearly nothing at all.

The Space

The most popular trade shows tend to book up very quickly, nowadays. Each spot in a venue like this will have a price based upon its size and location, giving you the chance to save money on the amount of space you have, while maintaining a good position. With the speed that the sell out, it will be worth getting this part of the job handled as early as possible. If you miss your chance, you may be able to take over someone else’s cancelled spot, but this will involve talking to the organisers. It’s hard to save much money here, making it the one place where you should be happy to invest.

The Booth

Once you have an idea of the sort of space you’re going to have, you will be able to start planning the booth you want to fit into it. A lot of companies invest huge amounts into this side of their show presence. While this can help to draw people in, you can achieve eye catching results through other methods, and it only takes a little bit of creativity. A wall with graphics printed on it can be found surprisingly affordably around the web. Options like this enable you to create a booth which people will not only want to come and see, but will also remember.

Along with the booth itself, you will also need to think about a little bit of furniture. While it can be uncomfortable, it’s worth trying to keep your team on their feet, and this will help to raise their energy levels. This means no chairs, though it could be worth having a high table or two to make sure that your team doesn’t have to carry things all day. The purpose of your booth is to show off your business and your product, making it essential that the focus is always on the right areas, and not on your drowsy team.

The Content

A lot of people think that they have to put together a special keynote when they are going to an event like this. In reality, though, unless you are asked to talk, you will only have to man your booth, enabling you to focus on talking to one or two people at a time. This makes it possible to have fairly loose content for the show. Of course, though, most companies will still run through some rehearsals, ensuring that everyone is on the same page before things kick off. You should always try to bring something new when you attend a trade show, as this is a great way to make yourself distinct.

Along with knowing what everyone should be saying, it will also be worth having some physical materials to give out. Leaflets and flyers are great, as they can easily be carried around without causing annoyance. Likewise, though, people will always be happy to take something for free, even if it is very cheap. For example, a lot of businesses give out pens and other stationary, not only making people feel good, but also giving them a copy of your logo without forcing you to spend a huge amount in the process.

The Team

The people you have working with you at a trade show will make or break the success of the whole effort. Not everyone is cut out of this sort of work, with some finding it far too intense. Thankfully, you will probably have an idea of which members of your team are the best communicators. With a group of dedicated people behind you, it should be easy to make the whole company look very passionate. Of course, though, this won’t make any of this cheaper, and that is the goal of this post.

When it comes to your team, just about the only option you have to reduce the costs will be looking for trade shows which are local to you. Most cities have these events, and loads of people will attend even the smaller ones. This makes it possible to feel a big impact when you go to a smaller show, without having to spend as much money as you would have to go to a bigger one. It’s always worth factoring in things like hotels when you go through this, as you can’t expect your employees to share rooms.

With all of this in mind, you should be feeling ready to start putting together your own cheap trade show appearance. While this doesn’t have to cost very much, it doesn’t mean that it won’t do good for your company. These sorts of events are one of the leading ways to raise awareness about new companies and products, as they can easily escape being drowned out like they would online. Of course, though, the less you spend on this, the more work you will have to do for yourself.

Attending A Business Trade Show On A Shoestring Budget

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