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Notable E-store Trends

By Features Desk

Monday, April 8, 2019.

Every year the Internet changes drastically. New trends emerge in regard to website design, marketing and more. Keeping that in mind, in this post we are going to take a look at the top trends that have made and are still making an impact on e-stores. So, let’s find out more…

First and foremost, over the past year companies have really been experimenting with the shipping options they provide. Shipping is seen as a tool to attract potential customers. It can be an effective marketing tactic if used effectively, which is why experts in Google shopping management are a must. One or two companies have already started to experiment with same day delivery! It is likely that we will see this expand dramatically over the coming year, with a lot of companies opting to roll this out in order to stay ahead of the competition.

It is impossible to talk about upcoming trends without discussing the rise of mobile Internet. Of course, this is not new. However, it is going to grow and develop extensively, as companies invest a lot of time and resources into making sure their e-store is perfectly suited to a smaller device. If you do not adapt your e-store to suit the smartphone screen you are going to miss out on a massive opportunity. Remember, not only will you need to think about the usability of your e-store, but everything will need to be reassessed, including your SEO campaign.

In addition to the points that have already been touched upon, it is also vital to take a look at social commerce. Social networking is of paramount importance now. It is something that companies can no longer ignore. Social commerce is the next step of this and it is likely that we will see a lot of developers embracing this. From posting product videos to offering giveaways, there are plenty of inventive strategies that are being used on social platforms in order to attract more customers.

Another trend to watch out for is the increase of personalised content. Gone are the days where a single solution is provided for all customers. Nowadays, e-store developers need to implement strategies to ensure the shopping experience is personalised to suit the customer in question. This is why historical shopping patterns are assessed in order to ensure customers are presented with deals and products that are best suited to them.

To conclude, there are a lot of new and exciting trends that are set to take the world of ecommerce by storm next year. It is important to keep on top of these to ensure that you remain ahead of the competition. From mobile optimisation to personalised shopping, there are lots of ways you can make your e-store stand out from the rest.

Notable E-store Trends

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