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Why Now Might Be Time To Update Your Business Website

By Business Desk

Saturday, February 29, 2020.

As every business owner must surely understand by now, to succeed in business, it is important to have an online presence. This includes, of course, a presence on the various social media channels that are freely available to use, and it also includes having a website up and running on the internet.

A website can offer you:

  • An affordable way to market your business

  • A place to showcase your product or service

  • The means to sell your product

These are all considerable benefits, but if your website is letting you down (i.e., you aren't getting many visitor-customer conversions), then it is time to consider an update. When considering your website then, consider whether now is the right time to make some changes. If any of the following are true, then you really should consider updating your business website at your earliest opportunity. 

#1: You aren't getting many visitors

If you aren't getting many website visitors, this is probably indicative of a problem with your SEO. A quick Google search will show you how your business website is ranking on the search engine, and if you notice many other businesses similar to yours ranking higher, then now is the time to improve the SEO on your website. You can do this by adding more content, paying an agency for outbound links to those sites that could complement your own, and by adding more relevant keywords. Speak to an SEO agency for further advice and support on the matter, and continue your research on all things SEO-related online. 

(Pixabay CC0)

#2: Your website is outdated

When viewing websites online, you might see a noticeable difference when comparing them to yours. Especially if your site has been up and running for a few years, it could be that trends have changed and your website has fallen behind with the times. This is especially true if you are still reliant on clip art images, the use of flash, and you have a limited number of modern features on your site pages. Check out these other warning signs that your website is outdated, and then compare what you have with other sites online. If you prefer what you see elsewhere, chances are your potential customers will too, so contact a web design company if you need professional help in making the relevant changes. 

#3: Your website doesn't load correctly on mobile devices

(Pixabay CC0)

We are now living in a smartphone society, where every Tom, Dick, and Harry (and everybody else besides) are forever glued to the miniature screens in their hands. Because of this, they will be accessing much of what they need from the internet from their phones, so it's important that your website is able to load correctly on their smart devices. If it doesn't, your business will inevitably suffer, as your potential customers will inevitably turn their attention towards those other businesses who have already optimized their sites for mobile screens. Google has kindly provided some optimization advice here, so have a read, and then make any changes yourself or contact a web design company for the help you might need. 

#4: Your website is frustrating to use

With the glut of websites available online, you can't expect people to stick around on your site for long if it is frustrating to use. As we have already discussed, if your website doesn't load correctly, or if the design is outdated, you might turn away your potential customers. Your website might also prove frustrating to use if there are too many broken links, if there is no clear information on the products and services you are offering, and if there are too many popups appearing when pages load up. So, open up your website and check everything. If there is anything that makes you grind your teeth in frustration, you can guarantee that your potential customers will be more than a little annoyed too. Have a look at these other website turn-offs, and if you relate to these or anything else we have said here, make the necessary changes as soon as possible.

#5: Your website isn't secure

You will know this yourself, of course, if your website has already been hacked. Not only is this problematic for you, but it's problematic for your customers too, as their information could be accessed by a miscreant cybercriminal. Now, any site can be hacked, new or old, but because older websites are often built using less secure technologies and coding efforts, they are more vulnerable. So, consider your website. At the very least, you might want to update your passwords and change your admin username if you haven't done so in quite a while. You might want to choose another web host too, especially if your current hosting service is lax when it comes to security protocols. You might also want to speak to a web design company about a complete redesign if your site isn't up to trend with more secure methods of coding. Not only will you protect your business if you do make such security changes, but you will give your customers better peace of mind too. 

#6: Your website is missing useful features

Does your website have contact forms, live chat facilities, and social media links for communication purposes? Does it contain a blog, testimonial section, a FAQ screen, and other website pages that will prove useful to both you and your customers? And how about a search function, call-to-action-buttons, and an email sign-up form? There are all kinds of useful features that should be considered for your website, so follow the previous link, and add anything of worth that is currently missing from your site. 


We know how busy you are as a business owner, but time does need to be spent on your website. Your efforts will pay off in the end, as with an improved website, you should see an increase in customers using your business. So, do what you can to make any changes yourself, and outsource to any SEO or web design agency for those aspects that you aren't particularly proficient in. 


Why Now Might Be Time To Update Your Business Website

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