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Two Legal Pages That Your Blog Needs

By Business Desk

Tuesday, April 7, 2020.

There are more blogs on the internet now than ever before. While it's still simply a fulfilling and enjoyable hobby for many, more and more people are starting blogs as a business idea in the hope of making some serious money. And yes, while there is high earning potential, blogging isn't a get-quick-rich scheme and requires a lot of hard work, patience, and effort like with any business. And like any business, it is so important to protect it and yourself legally. Make sure to include these two legal pages on your blog to protect yourself and open up more money-making opportunities, while also giving yourself peace of mind.

Disclosure and Disclaimers Page

Having a disclaimer page is one way of legally protecting your blog and is, in fact, a legal requirement if you are planning on creating content that's based around free products that you receive, to share and review. Even though companies might be sending you products for free, they have value and therefore count as a form of compensation that needs to be disclaimed. A statement also needs to be made should you intend to create sponsored posts, where you are paid to talk about a particular service or product, or if you are planning to use marketing affiliate links, which is how most blogs earn their money. This disclaimer informs your readers about any financial income you receive should anyone make any purchases from your affiliate links and is a strict rule enforced by the FTC. 

A disclaimer also tells your audience what they can reasonably do with the products or information you are promoting. We often see bloggers who share their current diets or dieting tips, disclaiming to their audiences that they are not professional nutritionists or dieticians and are merely sharing what works best for them. This protects them from being sued down the line by anyone who might want to claim that they used the information that they provided as legal advice. 

Privacy Policy Page

Another way to legally protect yourself while blogging is by including a privacy policy statement somewhere on your blog. A European law that came into effect quite recently in 2018, this is legally required by GDPR. It tells audiences visiting your site how their personal information is going to be collected, stored, and used. When creating a privacy policy, you are essentially letting people know how you are going to use their personal information. Things that count as collecting user information on a blog include:

  • Having a contact form for weekly or monthly newsletter subscriptions where subscribed email addresses will be stored. This also goes for blogs where registrations are required to access their content. 

  • Using plug-ins or Google analytics, which most monetized blogs do, to monitor visitors' behaviors, allowing them to create the most effective marketing strategies based on what users are most interested in.

  • Having a comments section which then leaves email addresses and user website information. 

If you use any of the above and don't have a privacy policy statement anywhere on your blog, then you are opening yourself up to the potential of being sued. Keep yourself safe and protected and include the following points on your page:

  • Let your visitors know how you collect their personal information, such as emails and what you use to do with this (e.g., Mailchimp). If you use a cookie policy, explain why these are being used on your blog and how.

  • Cover the GDPR Visitor Rights Policy that came into effect in 2018 for your European audience 

  • Cover GDPR compliance and email marketing policy to comply with email marketing laws.

While creating these pages can seem daunting, there are many legal templates and documentation automation software tools available that can help you to assemble legal disclaimers based on pre-existing data. Use these tools to make sure that you and your blog are protected, safe, and, most importantly, legal. 



Two Legal Pages That Your Blog Needs

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