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Should You Outsource or Insource Your Digital Marketing?

By Business Desk

Monday, November 16, 2020.

An effective marketing strategy is essential for the success of any business. If you are running an online business, such as a business in the e-commerce sector, digital marketing is especially important for gaining new customers and/or clients. A digital marketing strategy can be difficult and time-consuming to develop. Although some of the basics of digital marketing can be learned in just a few hours, the field is complex and constantly changing. To master the art, or even just to compete with experienced digital marketers, can take years and years of dedicated study and trial and error to implement techniques you have learned.

Many businesses decide to outsource their digital marketing strategy in order to save time and ensure that it is carried out by experts. Outsourcing your digital marketing can provide advantages over insourcing (carrying it out within your business by yourself and/or your employees), but which is better for you? There are a few things to consider.

The Advantages of Outsourcing

Outsourcing your digital marketing to a dedicated digital marketing company like clickintelligence.co.uk can certainly save you a lot of time on learning skills such as SEO, PPC advertising, and social media marketing yourself and/or training other employees in these skills. This time can be used for more productive purposes, and to satisfy customers and clients brought in by your outsourced strategy.

Professional digital marketers also tend to have years of experience in the field and also keep up with all of the latest developments. In addition, they are likely to have useful contacts and access to platforms and technology designed specifically for digital marketing.

The Disadvantages of Outsourcing

There are two main disadvantages to outsourcing your digital marketing. The first is that you may be declining the opportunity to learn a useful new skill yourself and to train your own workforce. 

The second is that you may have to research how reputable a digital marketing company is before hiring it. However, you can usually find this out by consulting online reviews and checking out case studies and partnerships on the company’s website.

The Advantages of Insourcing

Learning digital marketing techniques yourself, or training employees in the skill, means that your business will have the ability to develop digital marketing strategies in-house without having to include unfamiliar third parties. Insourcing can be a good long-term investment despite the time it takes to learn the skills.

The Disadvantages of Insourcing

Digital marketing is a complicated and highly competitive field. If you want to succeed at it, you will not only have to give up a lot of time, but you are also likely to fail before you can succeed. If you can afford to carry out a few unsuccessful marketing campaigns before you make profit, it may be worth your time. However, if you need quick results for your new product or service launch, this strategy may be best avoided.

A Balanced Solution

If you are interested in learning about digital marketing techniques but don’t want to risk your business on it just yet, why not hire a professional company for your next project while learning the skill in your own time for future? You may even be able to chat to consultants from the company who can talk you through the steps they take to develop your strategy!

Should You Outsource or Insource Your Digital Marketing?

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