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How To Set Up The Perfect Website For Your Company

By Business Desk

Tuesday, January 19, 2021.

We live in a world that is highly dependent upon technology. Just think about how many times a day you find yourself reaching for your phone - whether you need to ask Google a quick question or check your social media pages - we’re never really more than a few feet away from our devices. This dependency means that many businesses have been able to thrive online, connecting with new customers and significantly increasing their earnings. 

Therefore, it is important that you take the time to set up the perfect website for your company. Here’s how! 

Decide on the perfect layout. 

In order to garner sales, your website needs to look good. It needs to have a clear, clean layout that allows customers to navigate the website easily - after all; you don’t want to make it hard for them to make a purchase. Ensure that there are multiple pages on your site - that way, the customers can gather all of the information they need. Here are some examples you may wish to include: 

  • An ‘About Us’ page that details how your company was created. 

  • A sales page where the products are clearly advertised. This should include high-quality photographs and detailed product descriptions so that customers know exactly what they are buying. 

  • A contact page, providing your customers with plenty of information on how they can contact you. This could include your telephone number, email address, and your business address. 

  • A page full of customer testimonials or product reviews, this will instantly help you appear more trustworthy. 

When it comes to designing your website, you may wish to hire a web designer to do the hard work for you. 

Make the most of available technologies. 

There are many different advantages associated with using new technologies on your website. They can improve the customer experience significantly but can also improve your own efficiency. For example, using a point of sale payment system on your website means you can accept credit and debit card payments in just a few seconds - this means that customers will have no worries associated with making a purchase. However, the software can also be used to your advantage, as you can use point of sale systems to manage stock and respond to customer disputes in a timely manner. 

Focus on security. 

Whenever you are handling money online, you need to ensure that each transaction is secure in order to protect your business. Not only does this provide you with financial security, but it also reduces the risk of data breaches and protects your customer’s money too. 

Ask for feedback. 

Before the official launch of your website, host several focus groups with members of your target audience. Ask them questions to gain an understanding of their thoughts regarding the site and whether it meets their needs. For example: 

  • Is something missing from the website?

  • Is a certain section difficult to navigate?

  • Is the website aesthetically pleasing?

  • Are there too many words, or not enough?

  • Do you need to include more pictures or videos? 

How To Set Up The Perfect Website For Your Company

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