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Five Tips for Refreshing Your Brand



By Business Desk



Friday, January 29, 2020.



Your brand is more constant than a tagline, but even great branding needs to be workshopped to continue to feel fresh and appeal to customers. Just look at the logos and brand identities of some of the biggest brands in the world. Though the core of their logos may not have changed all that much, some brands have gone through massive re-imaginings throughout the years. From different fonts to sometimes different logos, to entirely different inferences. From fun to professional and serious. From serious to more fun. There are many ways that brands have adapted to build off of their strengths and, of course, to keep with the times. 


You will have to do this at one point in time or another. Design trends will change, and perhaps your business grows beyond the brand identity you originally built for it. In either case, you’ll want to use these five tips to help refresh your brand:


  1. Get Down to Who You Are as a Company 


The first step to getting down to the nitty-gritty. Who are you are a company, and more importantly, who do you want to be? What persona suits what you do, and which identity will best appeal to your customers? It is important that this can change a few times down the road, especially if you manage to craft a new identity and persona that better suits your brand, values, and strengths. 


  1. Audit Your Visual Presence 


The second step is to go through your entire presence and audit it. When you rebrand, you are going to want to clean up a lot of your old efforts, especially on your website. Your website, your product packaging, as well as any merchandise you may offer, will need a serious overhaul. 


  1. Rethink Your Entire Persona 


Your persona is a bit more than just the visuals. It’s also the tone of voice and even the services you offer. If you are going to go through the effort of refreshing your brand, you owe it to your business to go through the entire process. After all, there is no better time to update and improve your brand persona when you are refreshing your brand. 


  1. Hire a Digital Design Agency 


Once you have a clearer understanding of the business you want to be, it’s important to translate it into a visual entity. After all, your branding, in many ways, is the most notable and memorable part of your brand. It is how people find you, recognize you and remember you. You need your visuals to match your identity, and the best way to start that is to hire an agency like anthembranding.com.


  1. Invest in Merchandising 


A great way to capitalize on your efforts to refresh your brand is through merchandising. When done correctly, merchandising can be a very powerful tool not just for marketing but also to improve your revenue and profits. A great branding company will be able to help you with this, but it is up to you to craft a strong brand look that appeals to customers so that your new merchandise can sell. 


Image © Linkedln Navigator from unsplash.com


Five Tips for Refreshing Your Brand

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