How to Catch Attention With Flyer Marketing

Thursday, July 27, 2023.

Sometimes, your very own website could be letting you down, but you could even say it’s digital marketing as a whole. Now, digital marketing isn’t going anywhere. In fact, it’s stronger and more prevalent than ever. However, for some businesses, especially if you’re specifically trying to focus on local customers, you might want to try your hand at traditional marketing too. Sure, it can be debated that it’s dying or it’s only for an older demographic that just doesn’t understand newer technology, but at the end of the day, traditional marketing can work. 

This is especially true when it comes to flyer marketing. This is honestly one of the best ways to get foot traffic or even gain traction for events. Plus, this is perfect for combining coupon and promo marketing too. While it’s old, you can say that this is still gold! So, here’s how you can expect to catch attention if you choose flyer marketing!

It Needs to Be Visually Appealing

You could say that social media posts are an online equivalent of a flyer. With these, you know to make them visually appealing, as that’s going to be the only way to get attention. It’s essentially the very same thing for old fashion flyers too. It's so important to make the design appealing. After all, your goal is to get people to hold onto it and look at it again. Use images to grab attention, and keep in mind that people often read left to right and top to bottom. 

Also, be sure that the text is easy to read. This can be achieved by using a bold font or blowing it up to a larger size. It's also a good idea to use white space to prevent your flyer from becoming visually overwhelming. You could even use Canva or a graphic designer, but the Canva templates for flyers look gorgeous and essentially do all the hard work for you. 

Image credit

Think About Where It Will Be Distributed

Once the flyer has been designed, it should be distributed in targeted areas. This can be as simple as distributing them in neighbourhoods, parks, or local events. It is also a great idea to leave them in letterboxes. However, be sure to distribute them carefully so that you don’t waste your money. Ideally, you should aim to distribute your flyers two weeks in advance of your event, sale, or whatever it is.

It Needs to Be Easy to Read

This is everything, from the font you use, the layout, the graphic design, the custom flyer printing options, and even right down to the paper you choose. All of these things are so important, and they’re all essentially going to add up together. You need to make sure these flyers are successful, and honestly, it takes all of this. Make sure it’s easy to read, easy to remember, and it’s easy for your message to come across clearly. 

Call to Action Matters

What’s the point of the flyer? Is it to get people to redeem a couple? Is it for people to attend an event? A strong call-to-action is one of the most important things to include on your flyer, as it’s the main reason for people to pick it up and read it in the first place. It’s crucial to use clear, simple language and easy instructions that tell people exactly what you want them to do. Just like a social media post, you need to make it clear.