So What Do You Do, Wande Alugo?

WANDE’S WORLD

By Ronke Adeyemi

Wednesday, April 06, 2010.

Juggling full time studies and a blog while growing a media empire can be quite a struggle but Wande Alugo manages it smoothly. Her blog, Wande’s World is the go to place for anyone who is interested in hair, make up, skincare and fashion. On here you can find reviews on products, events and the lowdown on the new make up looks. Wande has been blogging for a good few years and describes herself as the big sister who hands out valuable advice on how to look hot for any occasion.

When she is not blogging, Wande hosts a lifestyle show on YouTube that covers topical issues such as beauty, fashion and random rambles. The show is also named Wande”s World and slots into her master plan on building her own brand on different platforms. Wande describes herself as a techno geek and admits to being married to her Blackberry. She took five minutes out with me to discuss the beauty of blogging.

What made you start blogging?
Funnily enough when I started I had no idea about the beauty blogging community, I constantly used to read up on news on beauty information sites etc. However when I would constantly get messages, phone calls, texts and the works about make up questions, and how to do this and that, so I started writing about makeup, and doing occasional You Tube videos.

Describe the concept behind Wande’s World.
I’m often told I live in my own world – which is true – so I decided to base my blog around things I love, and before you know it my blog was a beauty blog and slowly embracing my fashion sense too. The concept behind Wande’s World is that literally anything I love or have experienced goes on my blog, simple as can be.

Over the last year beauty bloggers have really made their mark in blogsphere, how do you think they will continue to push the boundaries over the next few years?
I know right! I actually based on dissertation on the impact of beauty bloggers, which was amazing to see the perception of bloggers. It will continue to grow and beauty brands will listen to us more, and magazines will not be as important as it is today or used to be. Hey don’t shoot the messenger, it’s what I found from my dissertation lol. Evidently, brands are taking more consideration now, I mean where’s the MAC/Rodarte collection? Not what I wanted but I’m just saying.

How do you get your inspiration for your posts?
Inspiration can come from anything, from problems I face to problems friends face, or simply just nature. I once did an eye shadow tutorial of the sunset, simply because it is so beautiful.

What do you do when you are not working on your blog?
I’m currently a final year student (its over in two months, so cant wait) so working on Uni work, or working on some sort of marketing or PR project as I freelance every now and then. Another part is socialising, which I adore doing.

Describe a typical day in the life of Wande.
Wake, read the bible on my iPhone, or meditate on something I read. Check and respond to emails, check Facebook, check Twitter, check You Tube, check blogs that have been updated. On Uni days obviously I go to lectures, which is normally followed by some blogging event. Then off home to work on uni work of some sort. Check Twitter, and check and reply emails again. That’s the cycle till I go to bed at crazy o’clock.

What are your favourite glossy magazines?
Vogue, Grazia and Elle

Name five blogs that you read religiously.
Mouldy Fruit, London Beauty Queen, Dulce Candy, Lipglossipping and Beauty Fulfilled. Goodness that was hard. I read hundreds on blogs though.

How do you see your blog evolving over the next two years?
Hmmm I haven’t really planned but I hope to do more personalised posts and be more reader inspired.

You can read Wande’s blog.

Follow her on Twiter.

Ronke Adeyemi is a fashion writer with a background in journalism, marketing and PR. She blogs at The Musings of Ondo Lady.

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