Tips on Using a Website for Personal Branding
By Business Desk
Sunday, September 1, 2019.
In a previous article, we discussed the 3 ways to make use of a website in your business. In reality, a website is one of the most powerful tools to use for marketing your brand. You can incorporate it into a bigger, more comprehensive digital marketing strategy and achieve great things.
Of course, a website isn’t just useful for businesses. If you are a professional trying to establish a stronger personal brand, then a website – or, more specifically, a blog – can be just as valuable. These next several tips and tricks will help you get started with using a website for personal branding.
Get the Basics Right
Before we talk about strategies and the different ways you can utilise a website for personal branding, there is one important tip that you have to remember: make sure you cover the basics correctly. This means making sure that the domain name suits you, that the site is running well, and that all features are delivered in a pleasant and seamless way.
Choosing a domain name for personal branding is fairly easy. You can either use a brand meant to represent who you are or your full name. Make sure you also check whether social media handles under that brand or name are still available for better consistency.
Hosting used to be the tricky part, but top service providers have made it so easy for anyone to start a website. Onyx, a leading name in the managed WordPress hosting landscape, allows you to start a WordPress site in minutes even when you don’t know your way around setting up a hosting account and configuring the WordPress site.
Fill First, Promote Later
When getting started with building a site for personal branding, you also want to make sure that you fill the site with content that viewers will find useful and valuable before you begin promoting the site. Never – and I do mean NEVER – make the mistake of jumping the gun on social media ads just because you want to get the site out there.
Fill first, promote later; always in this order. Make sure you have at least 10 articles for your viewers before you start pushing the site through advertising networks. More importantly, make sure you are ready to produce more content to keep viewers coming.
Be Consistent
That last part is actually very important. A website is the anchor of your online activities. You can pull content from your social media profiles and other sources, but you still need to offer something valuable at the end of the day. This means writing original content that suits your target audience in a consistent way.
The rest is easy from here. You can use ads to gain traction early in the game. You can easily utilise your social media channels to promote your website, and vice versa. It won’t take long before your site starts to appear on the first page of search results related to your name or your profession; a good website, a good set of content, and consistency are the ingredients you need to get there.
