Let’s Ensure That Your Website Is Built To Compete

Let’s Ensure That Your Website Is Built To Compete

By Features Desk

Thursday, March 23, 2023.

Your website is the digital front door to your business. Without a fantastic website, you are going to struggle to build up the level of demand that you need from customers. You could also find that you have problems with both levels of traffic online as well as conversion rates. Most websites are not set up to the right standards, but that’s good news. It means if you can change your website in the right ways, you can gain an easy upper hand over rivals. Let’s explore some of the key steps that you can take to achieve this goal. 

Home Page 

First, you need to make sure that your website does have the right home page. A high-quality home page will provide a great and long-lasting impression for your target audience. It can also be key to ensuring that you have a positive bounce rate with your business website. A bounce rate is a metric which measures how many users are sticking around on your site to engage. As such you need your bounce rate to be as low as possible. There are lots of ways that you can make your homepage stand out. For instance, you might want to design an introduction video for the page. This is a great way to ensure that your site feels more immersive and attractive overall. 

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Design 

Next, you should consider the overall design of your business website. There are free templates that you can use as a starting point that is quite effective. However, since they are free everyone is using them and this can mean that your website essentially fades into the background. That’s the last thing that you want. 

To ensure that this isn’t the case with your business site, we recommend that you do customize the template that you are using. Alternatively, you might want to think about hiring a professional web designer to complete a custom website that fits your brand perfectly. 

Content 

Content is still king in terms of marketing your business and creating an effective website. However, this will only be true if you deliver content that reaches the right standard of quality. Poor quality content can damage your brand and mean that your website as well as your business seems more unprofessional overall. To avoid issues here, it’s important to choose the right content creators. There are shortcuts that you can use to create content these days including AI. However, this may not deliver the information that you want for your website to the right standards so you need to be careful here. 

SEO 

It’s worth ensuring that your website is optimized to the right standards using SEO services. SEO services are available from a wide range of companies online. However, they don’t all provide the same quality solution. If you are wondering how to price SEO services for your business, then it’s important to be aware that they can cost anything from $100 to $100,000 per month. This will depend on the size and needs of your company in terms of marketing. It’s also worth noting that cost isn’t everything. You should also check the reviews of a company to ensure that they can deliver the high-quality solution that you need. 

Technical Elements 

As well as getting the look of your website right and ensuring that it does deliver the right information, you also need to consider the technical elements too. Technical elements play a huge part in determining whether your website is going to convert customers. For instance, you might want to think about how fast your site loads. Ideally, a modern site should never take more than a couple of seconds to load. If there are issues here, then your users will get bored and click away. The best way to fix this is by using the right web hosting service. 

CTAs

If you want customers to make decisions while browsing your website or commit to a purchase, then you need to lead them. The best way to do this is with the right CTAs. Calls to action must be clear yet fit with your brand tone, your voice, and the overall layout of your different web pages. It can be quite difficult to hit the right marks with your CTA. If you are struggling to see results here, then you might want to consider using A-B testing. With A-B testing you can tweak a CTA until it does provide the clear, measurable results that you are looking for. 

Contact Pages 

It’s important to include contact pages and points throughout your business website. Without the right contact pages that are positioned strategically, you might struggle to gain a high level of conversions. The message here is simple. You need to make it as easy as possible for customers or clients to get in touch with your business. Ideally, you should have multiple contact options laid out on various pages across your website. 

Strong Structure 

Finally, you should ensure that you do have a strong website structure in place. This is key to ensuring that your website does gain a higher ranking and also guarantees that your site is more user-friendly. Ideally, your site should follow the three-click rule. This means that a user should never be more than three clicks away from what they are looking for on your site or the page that they want. Remember, links like this need to be incorporated organically. If they impact the design then they could also alter SEO. 

We hope this helps you understand some of the key steps that you can take to ensure that your website is built to compete. In doing so, you will have a strong tool in your marketing strategy that will help you attract and convert new users for your business. 

Remember, the trick here is to make sure that you hire the right web design services and similar solutions. While you can create a DIY website, this could mean that you have a weaker platform overall that doesn’t include the fundamental aspects you need for success on the market.