BBC Selects Rising Black British Stars for its Leadership Development Scheme

January 13, 2024
6 mins read


Sunday, May 10, 2015.

The BBC has announced the names
of the six talented people from Black, Asian and Minority Ethnic backgrounds
(BAME) recruited for its ‘Senior Leadership
Development Programme’.

The scheme, in association with the Clore Leadership Programme, is a key element
of plans designed to ensure the BBC represents all communities in modern
Britain and the aim is to
encourage those selected to consider and apply for careers as senior leaders in
the broadcast industry.

The six participants,
and their backgrounds, are:

·        Tim
Pemberton, Managing Editor of BBC Radio Bristol.

·        Serra
Tezisler, former HR Business Partner for Ricoh.

·        Nelson
Abbey, who has extensive experience in the financial sector and is a columnist
for The Voice newspaper.

·        Dr
Rob Berkeley, former Director of the Runnymede Trust.

·        Marcelle
Moncrieffe-Johnson, BBC Head of HR Support.

·        Ade
Adeluwoye, former Head of Brand for Coca-Cola at marketing agency Zone.

The successful candidates, chosen from more than 300 applicants, have a
proven track record in leading teams and projects in a variety of organisations
and will undertake a 12-month
training programme alongside one of the BBC’s board members, including
Director-General Tony Hall and James Purnell, Director of Strategy and Digital.

As well as
being involved in the running of the BBC at the highest level they will also be
trained by the Clore Leadership Programme, the UK’s pioneering leadership
development initiative for the cultural and creative sectors.  It has also
been announced today that Nelson Abbey and Ade Adeluwoye will receive Clore
Fellowships while the other four scheme participants will attend Clore
residential leadership courses.

Tony Hall,
BBC Director-General, said: “‘I’m excited about this partnership and the
difference it’s going to make. For the first time, we’re bringing together the
world of broadcasting, with arts and culture, to inspire new ideas – and new
leaders.  I wish our first fellows, and all our successful candidates,
every success.”  

Sue Hoyle,
Director of the Clore Leadership Programme, said: “The Clore Leadership Programme shares the BBC’s commitment to
developing the broadest possible range of talent and enabling people to reach
their absolute potential as leaders. We’ve been hugely impressed by the quality
of the applicants and the diverse range of experiences they bring with them.
I’m excited about the exchange of ideas across the cultural and broadcasting
sectors, and the contributions that the BBC participants will make to the
programme. We look forward to working with them and to developing our
partnership with the BBC.”

All six recently took up their placements right at the very top of the BBC
alongside Director-General Tony Hall and Executive Board members.

This announcement
follows the recruitment of six ‘Commissioners of
the Future’ in February 2015. They will be embedded in entertainment, comedy, factual, daytime, children’s
programming and across BBC Two and BBC Four for a 12-month traineeship as part of the Assistant Commissioner Development

profiles of participants


Tim has been a Managing Editor at the BBC for over 12 years. His BBC career
started as production trainee in the West Midlands at BBC Pebble Mill before
working as a producer at BBC Radio Wales and Senior Producer in Religion &
Ethics in Manchester. His most recent role has been as the Managing Editor
of BBC Radio Bristol, where he led a team of 40 staff and actively promoted
diversity in output and off-air. The station won the Gillard bronze award for
Station of the year in 2011 and the Gillard gold award in 2009 for ‘My
Bristol’.  Tim was previously the Station Manager at BBC Radio Shropshire
and editor of BBC 2002 the Commonwealth Games radio station.


Serra was HR
Business Partner at Ricoh for Europe, Middle East and Asia. Before that she
worked as a Management Consultant for PA Consulting Group. She also worked
in senior HR roles in the Ministry of Defence having started her career on the
Civil Service Fast Stream where she held a number of prominent positions
including UK Diplomat in the Foreign and Commonwealth Office. Serra is a
chartered member of the CIPD.

Nelson Abbey

Nelson Abbey
has worked in the business sector since 2005 and most recently was the Head of
Regulatory Compliance (Europe excluding Jersey, Middle East and US) at
Ashburton. He started his career as an Executive at PriceWaterhouseCoopers
before joining Insight Investment as a Risk Adviser in November 2007 for two
years. In March 2010 he spent six months working as a Regulatory Consultant at
ICAP before joining BlackRock as an Institutional Sales and Portfolio
Management Advisory Associate.

Nelson is
also a freelance journalist and columnist and has written a fortnightly column
for The Voice newspaper since 2010.

Dr Rob

Rob was
Director of race equality think tank the Runnymede Trust, between January 2009
and February 2014 and Deputy Director between 2005 and 2009. His doctoral
studies at the University of Oxford focused on exclusion from school. He was
awarded an MBE for services to equality in 2015 New Year Honours List.

He is
currently a trustee of the Baring Foundation and governor of a South London Pupil
Referral Unit as well as being Managing Editor of Black Out UK magazine.

He has
previously been Chair of governors at a South London primary school, Chair of
Naz Project London, a Trustee of Stonewall, and a member of the Commission on
2020 Public Services and a trustee of the Equality and Diversity Forum.

Rob has also
worked as the Executive Chair at the Black Gay Men’s Advisory Group, Assistant
Policy Adviser for the General Teaching Council for England, Chair at Oxford
Access Scheme and Co-ordinator for the Oxford Access Scheme.


Marcelle has
been the Head of HR (Support at Work) at the BBC since November 2013, where she
led on the BBC’s response to the Respect at Work and Granger reports and also
leads the Support at Work Service. Previously she was interim Head of HR at ARK
Schools, where she was responsible for HR, learning development and
recruitment, as well as heading up a team of 30 staff.  Marcelle worked at
the London Borough of Brent for just under six years progressing to Head of
People Services and Deputy HR Director leading a team of 50 staff.  Prior
to this Marcelle was Head of Human Resources and Organisational Development at
Harrow Primary Care Trust and has worked as International HR Manager for British
Airways and Change Manager at Transport for London. Marcelle is currently
studying for a Doctorate in Business Administration with the Edinburgh Business
School. For her Doctorate Marcelle is focusing on change management which
entails conducting research to understand how organisations successfully
achieve transformational and sustainable change.


Ade Adeluwoye was Head of Brand of the Coca-Cola portfolio at advertsing
agency Zone, where he oversaw the digital marketing strategy in the UK for the
Coca-Cola GB portfolio. He has a 10 year track record of leading the strategic
development of high profile brands.  Ade began his career as a Schedule
Manager at ITV in February 1997 before moving to Universal Music Group
International as their Head of Consumer Insight in June 1999. He joined the BBC
as Head of Strategic Projects in July 2006 before working at BBC Radio 1, 1Xtra
and BBC 5Live as Audience lead for four years.  Between January 2011 and August
2012 he was the Lead Senior Planner at the BBC for the London Olympics.

BBC Selects Rising Black British Stars for its Leadership Development Scheme

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