4 Ways Your SME Needs A Digital Creative Agency
By Business Desk
Tuesday, May 1, 2018.
You’re an entrepreneur, and as such you know that overhead costs, while necessary, can become a blight. You’ve seen it before. Your competitors have spent recklessly and indiscriminately in the name of “growth”, and found themselves increasingly unable to meet their financial commitments. One unpaid bill leads to a late shipment of inventory which leads to a delayed payment, and before they know it their cash flow is frozen solid and things are looking very, very bad. But while you learned from their cautionary tale, and you know the challenges that face growing small businesses, you also know that you’re not a one man (or woman) army. You appreciate that you can’t do everything by yourself and as much as you trust your small but elite team, you recognize that sometimes you may need the aid of an outside agency.
A digital creative agency can help you out in a number of ways aside from making sure your website design is on point (although they can certainly do that too). They can help to empower your whole business with a range of digital solutions to help facilitate organic growth in a way that’s sustainable and tailored to the needs of your setup. Here are just a few of the ways in which they can help…
SEO
There’s no point in being the best there is if nobody even knows who you are. Any digital agency worth their salt will know that you need to create content that organically improves your Search Engine Optimization. There are many ways both on and off the page in which an agency can help your business to work its way up the search engine rankings without throwing money at paid ads.
UX Copy
Your website should have a steady flow of copy running through it in order to keep on crawling up those search engine rankings. This means the creation of regular, informative, factually dense yet easy to read content. It also, however, means that you should use copy to make your website easier to navigate. A good agency will be able to help you with copy that enhances the User Experience (UX). Great UX copy can help to turn your website browsers into consistent buyers, which brings us to…
E-Commerce
Even if your business has a brick and mortar presence on the high street, you should be using your online presence to facilitate sales as you draw more and more leads to your business. There are a range of ways in which an agency can help your e-commerce. They can help you to set up an easy to navigate online store with compelling calls to action that organically increase your conversion rates. Whether you want to start your own online store from scratch or simply give your existing store a makeover a digital agency can help to boost your e-commerce.
Building your brand
You know what your business stands for. You know the ideals and standards upon which it’s built. But translating your ethos into words and images that speak to people on a conscious and subconscious level is a skill that takes a long time to hone. While you can have a stab at this yourself, a creative agency will work collaboratively with you to come up with logos, slogans and banners that are perfect for your business.
