By Business Desk

Wednesday, May 7, 2025.

Looking for wins in international Business Ventures, then read the genius Tactics or maximising your success below.

Customise your product to the location:

First of all, if you want to maximise your international business success, you will need to customise the product or service you are offering to the lake market where you are offering it.  This is because international markets are not a single homogeneous group,  but vary greatly from region to region,  country to country, and continent to continent.  If you do not take the time to customise the project you are offering to the specific needs of those living in the location you hope to sell it in, you will be setting yourself up for potential failure.

If you have a pre-made product, the best way to devise how to customise it is by using extensive customer and market research, focusing on their specific pain points, problems and needs.  Remember, for a product to sell successfully it has to solve the problem for the customer,  and these problems will  contain variation depending on the location in question.

Make sure you can accept international payments:

Being able to receive payments for the goods you’ve sold nationally is a crucial part of success. Expanding into international markets means you will need to be able to accept payments from a wide range of countries.  The real problem arises in the fact that there are so many different currencies,  and the value of each other changes all the time.  It’s also important that you accept payment in the currency of the location in which you’re selling because it provides the best possible experience for your customers.  They don’t want the hassle of having to convert the price of an item into its currency before buying it.

Happily, there are now international payment processing services that can make taking payments overseas simple and easy. Something that means your customers can pay in their currency but you get paid in yours.

Plan for the issue of the time zones:

Another important element of maximising International business success is to make sure that you plan for working across different time zones.  This is not so much of an issue when it comes to manufacturing, but for the administration side of things, time zones can make things very difficult.  After all, if your only office is in one country with one time zone, but your customers are in another with a time zone that does not match up, making sure you can offer sufficient customer service and be contactable can be very tricky.

One option is to use AI-powered communication, such as a chat bot that can author answers to basic questions while your customer service team is offline.  A search box can also collect email addresses so your team can contact customers with the information they need once they come back in working hours.

Another solution to this problem is to employ internationally. a topic we will talk about in more detail in the section below.

Employ internationally:

If business success internationally is a big deal for you, employing internationals can be particularly useful.  International employment simply means employing people in the countries in which your business is serving.  Not only does this ensure your customers will have someone they can speak to during work hours,  and who speaks the same language as them,  but it also helps build positive regard for your brand because you are investing in the location in which you are selling.