Build Your Personal Business Brand to Find Success
By Business Desk
Tuesday, December 18, 2018.
Whether you own a business or you just want to be a high flyer in your field, building a personal brand can be an important part of it. Your personal brand gets you recognized and could help you to attract all kinds of opportunities. If you want to get offers to be a speaker at important events or you’re looking for someone to publish your book, having a strong personal brand can work in your favor. But how exactly can you build a personal business brand that people will pay attention to? Here’s are some of the steps you can take to get noticed.
Become an Online Influencer
Your online image and reputation can be a big part of how others see you. There’s no getting away from it these days, so you need to look at how to create an online following. You can do a few things to build your reputation and become a voice of authority online. Creating strong social media accounts is a good start. Twitter and LinkedIn are both good sites for business people but other platforms also have their benefits. Publish articles and other content that you can share, and build a website that you can use as a profile and resume.
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Get Involved with Other Businesses
Being involved with other businesses in different ways can be a good way to build your profile. Of course, you may need to have some recognition before you can do that. Sitting on the board of directors for another business, much like Cynthia Telles does for several organizations, is a great way to get ahead. However, remember to think carefully about how much time you might have to give to other companies. You don’t want to end up spending all of your time helping others when you could be working on your own career and business.
Network More
Networking is essential for anyone in business. You need to network with the right people if you want to build your brand and grow your recognition. It’s all about getting your name out there, as well as your face. You can’t spend all of your time networking, especially in person, so make sure you find the best events that are worth your time. If you hear of something important coming up, it could be a good idea to see what you need to do to get tickets or get your name on the invite list.
Find a Mentor and Mentor Others
Mentoring is a great way for people in business to help others. Looking for a mentor yourself can help you to learn a lot about how to do business, and it can help you to connect with the right people. If you benefit from mentoring, it can also be useful for you to offer your own mentoring services. Acting as a mentor yourself pays it forward and connects you with new and bright people in business.
Build your personal business brand and you could find yourself experiencing new levels of success.
